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New Mexico Signs (page 2)

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Sands Motel
Las Cruces, NM
Town House Motel
Las Cruces, NM
The Sands Motel sign is probably from the 1950s or 1960s. The bottom part of the sign which has been painted over read "Pool". [map]

The Town House Motel sign appears to be from the 1950s or 1960s. It was repainted between 2008 (first two photos above) and 2012 (third photo). [map]

Royal Host Motel
Las Cruces, NM
Century 21 Motel
Las Cruces, NM
Tommy's Roller Rink
Las Cruces, NM
The Royal Host Motel opened in 1967. It was probably part of a chain. There are other motels with the same name in Colorado and California. For more, see these websites: 1, 2, and 3. [map]

The Century 21 Motel was built in 1964 and this sign appears to be from then. For more, see this website. [map]

I don't know when Tommy's Roller Rink first opened but it was operating by the mid-1960s. It has been closed since at least 2011 but this rooftop sign remains. For more, see this website. [map]

More Las Cruces:
sputnik sign

Palomino Motel
Las Vegas, NM
Sunshine Motel
Las Vegas, NM
First
Community Bank
Las Vegas, NM
Murphey's Drugs
Las Vegas, NM
Gordon's Jewelers
Las Vegas, NM
Hillcrest
Restaurant
Las Vegas, NM
The Palomino Motel sign is probably from the 1960s. The original sign looked like this. For more, see this website. [map]

The Sunshine Motel sign appears to be from the 1960s. [map]

The Community First Bank previously advertised for First National Bank. It was previously installed on the next block. The neon was removed and the sign was repainted sometime between 2007 and when this photo was taken in 2012. For more, see this website. [map]

Murphey's Drugs is gone but this sign remains. The neon has been removed. This sign was previously installed on the corner where there Community First Bank sign is now. It is now located on the side of the building. For more, see this website. [map]

Gordon's Jewelers opened in 1902. This street clock was installed then. The clock's sign must have been updated at some point. It probably had neon at one time. [map]

The Hillcrest Restaurant opened in 1949. This sign is probably from the 1960s. This photo is from 2006. The sign has been altered since then. There are new sign panels and the bulb arrow was replaced with an LED message board. For more, see this website. [photo thanks Glenda Campbell] [map]

Oscar's Liquors
Lordsburg, NM
Sherwin-Williams [gone]
Lordsburg, NM
Saucedo's Shur-Sav
Supermarket
Lordsburg, NM
Oscar's Liquors has been closed for many years. The sign is probably from the 1950s or 1960s. There may have been neon panels originally. [map]

This Sherwin-Williams sign was unlike any other that I have seen. Usually, the company's signs featured the Cover the Earth globe as the main central element. This one hung above the Southwest Supply Co. The photo above was taken in 2008. By 2012, the sign was gone.

Although it looks brand new, I'm told that this S&H Green Stamps sign has been at Saucedo's Shur-Sav Supermarket for a long time. There are actually two of these signs at the store. For more, see this website. [map]

El Charro Restaurant
Lordsburg, NM

2008:

2017:
The El Charro Restaurant has been there since at least 1951. In 2014, the pole signs to the left of the building were gone. The restaurant appeared to be closed in 2017. For more, see this website. [map]

More Lordsburg:
Bel Shore Motel

El Ranchero Cafe
Milan, NM
The El Ranchero Cafe sign appears to be from the 1950s or 1960s. The sign previously advertised for the Round-Up Cafe. For more, see this website. [map]

Whiting Brothers
Moriarty, NM
The Whiting Brothers gas station signs were restored in 2014 with a matching grant from the National Park Service Route 66 Corridor Preservation Program. This is the last operating station still featuring Whiting Brothers signs. For more, see these websites: 1 and 2. [map]

More Moriarty:
El Comedor de Anayas Restaurant

Western Stars Motel
Nara Visa, NM
Hiway 70
Truck Stop
Portales, NM
Sands Center
Portales, NM
The Western Stars Motel sign is probably from the 1950s or 1960s. For more, see this website. [map]

The Hiway 70 Truck Stop is long closed but this sign remains. [map]

The Sands Center sign is probably from the 1960s. It advertises for a shopping center. [map]

Texan Motel
Raton, NM
Robin Hood Motel
Raton, NM
Village Inn Motel
Raton, NM
Oasis Restaurant
Raton, NM
The Texan Motel sign is probably from the 1950s or 1960s. The star on top of the sign was originally installed on the pole at the right. For more, see this website. [map]

The Robin Hood Motel sign is probably from the 1960s or 1970s. For more, see this website. [map]

The Village Inn Motel sign is probably from the 1950s or 1960s. For more, see this website. [map]

The Oasis Restaurant sign is probably from the 1960s or 1970s. For more, see this website. [map]

Melody Lane Motel
Raton, NM
Capri Motel & Cafe
Raton, NM
El Kapp Motel
Raton, NM

The Melody Lane Motel signs are probably from the 1950s or 1960s. There may have been another neon panel or features where the plastic "Budget Host" sign is now. For more, see this website. [map]

The Capri Motel & Cafe sign is probably from the 1950s. For more, see this website. [map]

The El Kapp Motel sign is probably from the 1950s. The sign was originally painted green and white. It was then painted light blue and yellow for many years. It was then red and yellow since around 2008. The neon has been removed from the man on top of the sign. Originally, when the sign was sequentially animated, the man tipped his cap. By 2017, the man's shirt and cap had been painted green. The "El Kapp" panel was painted white while the "MOTEL" panel was painted grey. For more, see these websites: 1 and 2. [map]

Mayo Motel
Roswell, NM
Crane Motel
Roswell, NM
Plains Park Center
Roswell, NM
The Mayo Motel has a plastic box sign with a neon diving woman and pool. The motel was known as the Mayo Lodge in the 1950s. There was a much larger neon sign then. This sign may have been a 1960s replacement. For more, see this website. [map]

The Crane Motel sign is probably from the 1950s. The crane's legs originally extended all the way to the planter. The signs panels were different shapes. For more, see these websites: 1 and 2. [map]

The Plains Park Center sign is probably from the 1950s or 1960s. [map]

Quality Liquor
Roswell, NM
Roswell Seed Co.
Roswell, NM
Terrace Hills
Miniature Golf
Roswell, NM
The rooftop sign at Quality Liquor is probably from the 1950s or 1960s. [map]

The Roswell Seed Co. was established as the Roswell Produce and Seed Company in 1898. This sign and facade are probably from the 1950s. For more, see this website. [map]

Terrace Hills Miniature Golf is long gone but the sign remains. [map]

Variety Liquor
& Lounge [gone]
Roswell, NM
Green Lantern [gone]
Roswell, NM
former Frontier
Motel [gone]
Roswell, NM
This photo of the Variety Liquor & Lounge sign was taken in 2012. It was still there in 2013. By 2017, the sign had been replaced with a plastic box sign. More than likely, the drops from the bottle were animated.

The Green Lantern bar is long gone but this sign was still there in 2008 when this photo was taken. It was still there in 2013. In 2014, the building was demolished and the sign was gone.

The Frontier Motel sign was probably from the 1950s or 1960s. This photo is from 2008. Around 2014, the sign was adapted for an Americas Best Value Inn. There are now plastic box panels on the poles. For more, see this website. [map]

Farleys
Roswell, NM
Roswell Motor Supply
Roswell, NM
The first Farley's restaurant opened in Ruidoso, NM in 1995. It was followed by locations in Las Cruces and this one in Roswell. This modern sign was modeled after those built for Ships Coffee Shops. [map]

The Roswell Motor Supply sign is displayed inside the Farley's restaurant. It was probably built in the 1950s. The saluting service attendant's neon arm operated in two-part animation. For more, see these websites: 1 and 2.

More Roswell:
Chew Den [vintage; gone]

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