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New Mexico Signs (page 4)

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El Camino Family Restaurant
Socorro, NM
Roadrunner Lounge
Socorro, NM
The El Camino Family Restaurant opened in 1963 and this sign appears to be from then. The plastic balls on the sign were missing when the first photo was taken in 2008. By 2009, they were restored. The second photo above is from 2012. For more, see this website. [map]

The Roadrunner Lounge sign is probably from the 1950s or 1960s. For more, see this website. [map]

More Socorro:
Valverde Hotel [map]

Taos Inn
Taos, NM
El Pueblo Lodge
Taos, NM
Spur Restaurant
Texico, NM
The Taos Inn opened in 1936 as the Hotel Martin. It was renamed the Taos Inn in the 1940s. This sign appears to be modern or a replica of an older sign. For more, see this website. [map]

The El Pueblo Lodge was originally named the El Pueblo Motor Lodge. This sign is probably from the 1950s. For more, see these websites: 1 and 2. [map]

The Spur Restaurant sign appears to be from the 1950s or 1960s. [map]

Ken's Ice Cream Parlor
Tucumcari, NM
Palomino Motel
Tucumcari, NM
Apache Motel
Tucumcari, NM
The ice cream cone on the top of the Ken's Ice Cream Parlor sign disappeared shortly after the photo above on the right was taken in 2012. I believe Ken's is closed now. The first photo is from 2006. The sign probably advertised for another business and had neon originally. Does anyone know what may have been here before Ken's? [map]

The Palomino Motel opened in 1953. There was a different sign installed here originally. The sign that is there now is probably from the late 1950s or 1960s. The two sides of the sign have different plastic panels. There was also another sign installed at the same time. That sign is now at Neonopolis in Las Vegas, NV. For more, see this website. [map]

The Apache Motel opened in 1964. In 2006, new owners refurbished the motel. They restored the sign and painted it white. I believe the sign was red originally. It was painted black for many years. The first photo above is from around 2005. The second photo is from 2012. The sign is outlined with approximately 800 bulbs on the front and back of the sign which flashed in a chasing pattern. The motel has been closed and boarded up since at least 2011. For more, see this website. [2005 photo thanks Glenda Campbell] [map]

Pony Soldier
Motel [gone]
Tucumcari, NM
Americana Motel
Tucumcari, NM
Trails West Lounge
Tucumcari, NM
Golden Dragon Restaurant
Tucumcari, NM
The Pony Soldier Motel was demolished in 2010. In 2015, the sign was dismantled and put in storage. For more, see this website.

The Americana Motel opened as the Desert Air Motel around 1935. This sign is probably from the 1950s. The lettering was adapted and the cactus on top of the sign was removed. For more, see these websites: 1 and 2. [map]

The Trails West Lounge sign is probably from the 1950s or 1960s. [map]

The Golden Dragon Restaurant opened in 1966 and this sign appears to be from then. Before that, the restaurant was known as Hall's Restaurant. It was built in the early 1950s. [map]

Boulevard Cleaners
Tucumcari, NM
The Boulevard Cleaners sign is modern. The neon "Wash Lady" sign was based on the painted plywood sign shown above right. The wooden sign was created in the 1970s when M&M Cleaners occupied the building. It is still installed on the building direction beneath the neon sign. The new owners liked the sign so much that they had the neon sign built in the late 1990s. It cost them about $7,000. For more, see this website. [map]

Buckaroo Motel
Tucumcari, NM
Thunderbird Restaurant & Lounge
Tucumcari, NM
The Buckaroo Motel opened in 1952. This sign is not the original but it appears to be from the 1950s or 1960s. It is lit at night. For more, see these websites: 1, 2, and 3. [map]

The Thunderbird Restaurant & Lounge sign is probably from the 1960s. It reads "Restaurant" on one side and "Lounge" on the other. [map]

Lasso Motel [gone]
Tucumcari, NM
Cactus RV Park
Tucumcari, NM
Blue Swallow Motel
Tucumcari, NM
The Lasso Motel was demolished in 2010 but this sign was still there in 2012. By 2015, the sign was gone. For more, see this website.

The Cactus RV Park sign originally advertised for the Cactus Motor Lodge. The Motor Lodge opened in 1941. This sign is probably from the 1950s. It was restored and adapted for the RV Park in 2008. For more, see these websites: 1, 2, 3, and 4. [map]

The Blue Swallow Motel opened in 1939 as the Blue Swallow Court. It was a classic motor court with 12 units, each with its own attached garage. There was a different sign there then. The current sign was built in the 1950s. It is about 25 feet long. In 1961, the name was updated from "Court" to "Motel". The second photo above shows one of the neon swallows which are mounted above the units' garage doors. The motel is listed on the National Register of Historic Places. For more, see these websites: 1, 2, and 3. [map]

Paradise Motel
Tucumcari, NM
The Paradise Motel's 1950s sign was in bad shape back in 2002. During research for the sign's restoration in 2003, it was discovered that the Indian head panels at the base of the sign were not part of the original design. A vintage photo revealed a long-missing portion of the sign: a woman diving into splashing water. Diving women signs were frequently used by motel in the 1950s to advertise that they had pools. This sign's stylized pool splash panels were adapted later to create headdresses for depictions of Tocom and Kari. This was most likely done when the motel's pool was filled in. During the 2003 restoration, the Indian heads were saved and moved onto the lawn nearby. The diving woman and pool splash were recreated with the word "POOL" changed to "OPEN". The rooftop sign is probably also from the 1950s. [map]

More Tucumcari:
Masonic Lodge [map]

Big Chief Gas Station
Zia Pueblo, NM
The Big Chief Gas Station is abandoned but this sign remains. For more, see this website. [map]

More New Mexico:
Sugar Bowl Lanes (Belen) [map]
First Assembly of God (Carlsbad) [map]
Furr's Family Dining (Carlsbad) [gone]
Bicycles (Cloudcroft)
Western Stars Motel (Nara Visa) [map]
Western Motel (Vaughn) [map]

NM (page 1) NM (page 2) NM (page 3) Albuquerque Gallup

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