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New Mexico Signs (page 1)

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Home Furniture
Alamogordo, NM
Rocket Motel
Alamogordo, NM
Rocket Lounge
Alamogordo, NM
White Sands Motel
Alamogordo, NM
The Home Furniture Co. sign is probably from the 1950s. [map]

The White Sands Missile Range is located just outside Alamogordo. At one time, Alamogordo was known as "the Rocket City."

The Rocket Motel sign was later adapted for a fireworks business many years later. I believe the motel was built in the 1950s. [map]

The Rocket Lounge has been replaced with this strip mall but this sign remains. [map]

For more space-inspired signs, see this page.

The White Sands Motel sign is probably from the 1960s. [map]

Bowlin's
Running Indian
Alamogordo, NM
Bowlin's
Running Indian
Las Cruces, NM
2008: 2017: 2012:
Bowlin's Running Indian in Alamogordo is a fireworks and souvenir stand. This sign is probably from the 1950s. It was repainted sometime after 2015. For more, see this website. [map]

The Bowlin's Running Indian in Las Cruces is located at Bowlin's Old West Trading Post, another fireworks and souvenir stand. For more, see this website. [map]

J.S. Ward & Son Insurance
Artesia, NM
Hotel Belen
Belen, NM
Sugar Bowl Lanes
Belen, NM
J.S. Ward & Son Insurance was founded in Artesia in 1925 and has other offices now. This sign appears to be from the 1950s or 1960s. [map]

The Hotel Belen was built in 1907. This ripple tin sign might be from the 1930s or 1940s. [map]

The Sugar Bowl Lanes was built in the 1950s. The bowling alley has been closed since at least 2009. It was named after the original owner, Sugar Glidewell. [map]

Cortez Restaurant [gone]
Carlsbad, NM
Foster Sheet Metal [gone]
Carlsbad, NM
China Lantern Cafe
Carlsbad, NM
The Cortez Restaurant had been here since at least the 1950s. The restaurant closed around 2012 and the sign was gone by 2013.

The Foster Sheet Metal building appears to be from the 1940s. This sign was probably from the 1950s or 1960s. The business had closed by 2013 and the sign was painted over. By 2015, the sign and sheet metal man were gone. For more, see this website.

I believe the China Lantern Cafe opened in 1952. This sign is probably from then. This photo is from 2012. By 2013, the building was housing a Mexican restaurant but this sign is still there. [map]

More Carlsbad Signs:
First Assembly of God [map]
Furr's Family Dining [gone]

Sands Motel
Carrizozo, NM
B's Nu-Way Cafe
Clayton, NM
Bicycles
Cloudcroft, NM
The Sands Motel sign is probably from the 1960s. For more, see this website. [map]

B's Nu-Way Cafe is long gone but this sign remains. [map]

This Bicycles sign is installed inside the High Altitude bicycle and outdoor shop. The sign is probably from the 1950s or earlier.

Westward
Ho Motel
Clovis, NM
Santa Fe
Clovis, NM
Cuban Cafe
Cuba, NM
The Westward Ho Motel sign design must have been inspired by the classic Holiday Inn sign. The motel might have had a different name originally and neon where the plastic panels are now. [map]

This vintage Santa Fe sign was originally installed on a freight house roof. When the building was demolished in the 1980s, the sign was removed. After residents demanded that the sign be returned, it was installed as a pole sign. For more, see this website. [map]

The Cuban Cafe sign appears to be from the 1950s or 1960s. [map]

More Cuba:
Del Prado Motel [map]

Mirador
Motel [gone]
Deming, NM
Baker Hotel
Deming, NM
Balboa Motel
Deming, NM
Western Motel
Deming, NM
The Mirador Motel was still operating when this photo was taken in 2008. By 2012, it had become an American Inn and this sign was replaced with a plastic one. For more, see this website.

The Baker Hotel is closed but this sign remains. The building is from 1886. The sign is probably from the 1920s or 1930s. For more, see this website. [map]

The Balboa Motel has been around since at least 1960. The sign is probably from the 1950s. [map]

This Western Motel is located behind the motel, facing the interstate. It is probably from the late 1950s or 1960s. The sign in front of the motel has more plastic and is not as nice. There was another sign before that with bulbs and neon. [map]

Anselment's Butterfield Stage Motel
Deming, NM
The Anselment's Butterfield Stage Motel and sign were built in 1961. The sign was originally animated but is now only partially lit. For more, see this website. [map]

Delta Bar & Grill
Espanola, NM
Saints and Sinners
Espanola, NM
The Delta Bar & Grill opened in 1949. This sign appears to be from then. For more, see this website. [map]

The Saints and Sinners liquor store and bar opened around 1962 and this sign was installed then. It was repainted sometime after 2010. For more, see this website. [map]

Arrow Motel
Espanola, NM
Thunderbird Liquors [gone]
Espanola, NM
The Arrow Motel is long closed but this sign remains. The sign was probably built in the 1950s. The Indian's bow and two neon arrows were animated. For more, see this website. [map]

The Thunderbird Liquors sign appeared to be modern. This photo is from 2012. The sign was still there in 2015 but gone by 2016. It is supposedly in storage at a sign shop.

Wallace
Furniture
Farmington, NM
Farmington
Muffler & Brake
Farmington, NM
Mister Muffler
& Brake Shop
Farmington, NM
Journey Inn Motel
Farmington, NM
Sage Motel
Farmington, NM
Wallace Furniture opened in 1941. This sign is probably from then or from the 1950s. The store is gone now but the sign remains. [map]

The Farmington Muffler & Brake sign looks like it might be from the 1960s or 1970s. For more, see this website. [map]

The Mister Muffler & Brake Shop sign might be from the 1960s or 1970s. [map]

The Journey Inn Motel sign was originally painted green and yellow. It was probably built in the 1950s or 1960s. For more, see these websites: 1 and 2. [map]

The Sage Motel is located next door to the Journey Inn Motel. The closed motel suffered a fire in 2017. The sign is probably from the 1950s or 1960s. [map]

Whiteway Laundry
Farmington, NM
Furr's
Farmington, NM
The Whiteway Laundry opened here in 1956. The neon sign is probably from then. The plastic sign was probably added in the 1960s. [map]

This Furr's restaurant is located in a shopping center which I believe was built in the 1970s. The sign on the building appears to be modern. The round sign was probably built in the same time but its design matches that of earlier Furr's signs. This Farmington location is the last one serving food cafeteria style. For more, see this website. [map]

7-2-11 Food Store
Main St.
Farmington, NM
7-2-11 Food Store
Schofield Ln.
Farmington, NM
The 7-2-11 Food Store chain was established in Farmington in the mid-1950s. 7-Eleven sued for copyright infringement for using the similar name. The company lost the case. There is another one of these pole signs in Gallup, NM. [Main map]; [Schofield map]

Handy Andy
Grants, NM
Grants Cafe
Grants, NM
Franciscan Lodge
Grants, NM
The Handy Andy grocery store sign appears to be from the 1950s or 1960s. For more, see this website. [map]

The Grants Cafe opened in 1938. The restaurant was closed when this photo was taken in 2012. This sign is probably from the 1950s or 1960s. In 1998, the sign had blown down and was abandoned in a field several miles away. It was recovered, restored and reinstalled in 2002. [map]

The Franciscan Lodge was built in 1950. The sign with the curved arrow was removed around 2012. The pole sign is still there. For more, see this website. [map]

Roarin' 20's
Grants, NM
Sands Motel
Grants, NM
The Roarin' 20's sign was probably built in the 1950s or 1960s. It originally read "Eddie's" under the tacked on plastic box. In 2014, the building was torn down. The sign is still standing. The Grants Main Street Project has expressed an interest in the sign. [map]

The Sands Motel was built in 1950 and is still in operating. These signs are probably from then. For more, see these websites: 1, 2, and 3. [map]

Stockman's Store
Grants, NM
Los Alamitos Motel
Grants, NM
The Stockman's Store has been closed for many years but this sign remains. The sign might be from the 1950s or 1960s. The building now houses Rocky's on 66, a gallery and store. [map]

The Los Alamitos Motel is long gone but this sign still stands. The sign is probably from the 1950s. The sign pole features Zia symbols. [map]

Betsy Ross Ice Cream
Hatch, NM
C-152 sign
Hobbs, NM
This Betsy Ross Ice Cream sign is located inside Sparky's restaurant. It appears to be vintage and is probably from the 1950s. The sign may have come from a Betsy Ross Ice Cream Coffee Shoppe which was a California chain with locations in Pomona, Claremont, and Upland.

The C-152 sign advertised for the closed restaurant on the property. The restaurant went by many different names over the years including Velma's, Trucker's, White's Cafe, and the Gibbs Cafe. The plastic panel beneath this sign-topper has been blown out. C-152 Lectra signs were marketed and distributed by Standard Neon. They were designed and produced by Jim Henry of Oklahoma Neon in Tulsa, OK. The arms were outlined with flashing bulbs. There are more examples of these signs at this page. For more, see this website. [map]

Bel Aire Shopping Center
Hobbs, NM
Bel Aire Bowl
Hobbs, NM
This Bel Aire Shopping Center sign is probably from the 1950s. The Bel Aire Bowl is located in the shopping center. These photos are from 2012. There are plans to remodel the shopping center. I don't know if these signs will remain. These signs were still there in 2013. [map]

More Hobbs:
Flamingo Drive-in [vintage; gone]

NM (page 2) NM (page 3) NM (page 4) Albuquerque Gallup

Main Signs Page