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New Mexico Signs (page 4)

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El Ranchero Cafe
Milan, NM
The El Ranchero Cafe sign appears to be from the 1950s or 1960s. The sign previously advertised for the Round-Up Cafe. For more, see this website. [map]

Whiting Brothers
Moriarty, NM
The Whiting Brothers gas station signs were restored in 2014 with a matching grant from the National Park Service Route 66 Corridor Preservation Program. This is the last operating station still featuring Whiting Brothers signs. For more, see these websites: 1 and 2. [map]

More Moriarty Signs:
El Comedor de Anayas Restaurant

Western Stars Motel
Nara Visa, NM
Hiway 70
Truck Stop
Portales, NM
Sands Center
Portales, NM
The Western Stars Motel sign is probably from the 1950s or 1960s. For more, see this website. [map]

The Hiway 70 Truck Stop is long closed but this sign remains. [map]

The Sands Center sign is probably from the 1960s. It advertises for a shopping center. [map]

Pie Town Signs:
Thunderbird Trading Post

Texan Motel
Raton, NM
Robin Hood Motel
Raton, NM
Village Inn Motel
Raton, NM
Oasis Restaurant
Raton, NM
The Texan Motel sign is probably from the 1950s or 1960s. The star on top of the sign was originally installed on the pole at the right. For more, see this website. [map]

The Robin Hood Motel sign is probably from the 1960s or 1970s. For more, see this website. [map]

The Village Inn Motel sign is probably from the 1950s or 1960s. For more, see this website. [map]

The Oasis Restaurant sign is probably from the 1960s or 1970s. For more, see this website. [map]

Melody Lane Motel [gone]
Raton, NM
Capri Motel & Cafe
Raton, NM
El Kapp Motel [gone]
Raton, NM

The Melody Lane Motel signs were probably from the 1950s or 1960s. There may have been another neon panel or features where the plastic "Budget Host" sign was. Only a tiny bit of the original sign on the right remains. The sign on the left is gone now. For more, see this website. [map]

The Capri Motel & Cafe sign is probably from the 1950s. For more, see this website. [map]

The El Kapp Motel sign is probably from the 1950s. The sign was originally painted green and white. It was then painted light blue and yellow for many years. It was then red and yellow since around 2008. The neon has been removed from the man on top of the sign. Originally, when the sign was sequentially animated, the man tipped his cap. By 2017, the man's shirt and cap had been painted green. The "El Kapp" panel was painted white while the "MOTEL" panel was painted grey. In 2018, the motel had been sold. It is now a Travelodge and the sign is gone. For more, see these websites: 1 and 2.

More Raton Signs:
City Market

Crane Motel
Roswell, NM
2012: 2018:
The Crane Motel sign is probably from the 1950s. The crane's legs originally extended all the way to the planter. The signs panels were different shapes. Sometime between 2013 and 2016, the sign was repainted and the "Color Cable TV..." panel was changed to "Welcome." For more, see these websites: 1 and 2. [map]

Roswell Seed Co.
Roswell, NM
Terrace Hills
Miniature Golf
Roswell, NM
The Roswell Seed Co. was established as the Roswell Produce and Seed Company in 1898. This sign and facade are probably from the 1950s. For more, see this website. [map]

Terrace Hills Miniature Golf is long gone but the sign remains. [map]

Variety Liquor
& Lounge [gone]
Roswell, NM
Green Lantern [gone]
Roswell, NM
former Frontier
Motel [gone]
Roswell, NM
Plains Park Center
Roswell, NM
This photo of the Variety Liquor & Lounge sign was taken in 2012. It was still there in 2013. By 2017, the sign had been replaced with a plastic box sign. More than likely, the drops from the bottle were animated.

The Green Lantern bar is long gone but this sign was still there in 2008 when this photo was taken. It was still there in 2013. In 2014, the building was demolished and the sign was gone.

The Frontier Motel sign was probably from the 1950s or 1960s. This photo is from 2008. Around 2014, the sign was adapted for an Americas Best Value Inn. There are now plastic box panels on the poles. For more, see this website. [map]

The Plains Park Center sign is probably from the 1950s or 1960s. [map]

Roswell Motor Supply
Roswell, NM
The Roswell Motor Supply sign is displayed inside the Farley's restaurant. It was probably built in the 1950s. The saluting service attendant's neon arm originally operated in two-part animation. For more, see this website.

Farleys
Roswell, NM
The first Farley's restaurant opened in Ruidoso, NM in 1995. It was followed by locations in Las Cruces and this one in Roswell. This modern sign was modeled after those built for Ships Coffee Shops. [map]

More Roswell Signs:
Chew Den [vintage; gone]
Mayo Motel [gone]
Quality Liquor
NM (page 1) NM (page 2) NM (page 3) NM (page 5) NM (page 6)
Albuquerque Gallup

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