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New Mexico Signs (page 3)

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Betsy Ross Ice Cream
Hatch, NM
This Betsy Ross Ice Cream sign is located inside Sparky's restaurant. It appears to be vintage and is probably from the 1950s. The sign may have come from a Betsy Ross Ice Cream Coffee Shoppe which was a California chain with locations in Pomona, Claremont, and Upland.

More Hatch Signs:
Sanitary Plumbing & Heating

Bel Aire Shopping Center
Hobbs, NM
Bel Aire Bowl
Hobbs, NM
This Bel Aire Shopping Center sign is probably from the 1950s. By 2018, half of the sign was missing. The Bel Aire Bowl is located in the shopping center. These photos are from 2012. There are plans to remodel the shopping center. I don't know if these signs will remain. These signs were still there in 2013. [map]

More Hobbs Signs:
C-152 Lectra
Flamingo Drive-in [vintage; gone]
New Village Cafe [vintage; gone]

Sands Motel [gone]
Las Cruces, NM
Town House Motel
Las Cruces, NM
The Sands Motel sign was probably from the 1950s or 1960s. The bottom part of the sign which had been painted over read "Pool". The sign was removed in 2020 by a sign seller.

The Town House Motel sign appears to be from the 1950s or 1960s. It was repainted between 2008 (first two photos above) and 2012 (third photo). [map]

Royal Host Motel
Las Cruces, NM
The Royal Host Motel opened in 1967. It was probably part of a chain. There are other motels with the same name in Colorado and California. For more, see these websites: 1, 2, and 3. [map]

Century 21 Motel [gone]
Las Cruces, NM
Tommy's Roller Rink
Las Cruces, NM
The Century 21 Motel was built in 1964 and this sign appeared to be from then. By 2019, the sign had been replaced with a small backlit plastic sign. For more, see this website.

I don't know when Tommy's Roller Rink first opened but it was operating by the mid-1960s. It has been closed since at least 2011 but this rooftop sign remains. For more, see this website. [map]

More Las Cruces Signs:
sputnik sign

Palomino Motel
Las Vegas, NM
Sunshine Motel
Las Vegas, NM
Murphey's Drugs
Las Vegas, NM
Hillcrest
Restaurant
Las Vegas, NM
The Palomino Motel sign is probably from the 1960s. The original sign looked like this. For more, see this website. [map]

The Sunshine Motel sign appears to be from the 1960s. [map]

Murphey's Drugs is gone but this sign remains. The neon has been removed. This sign was previously installed on the corner where the Community First Bank sign is now. It is now located on the side of the building. For more, see this website. [map]

The Hillcrest Restaurant opened in 1949. This sign is probably from the 1960s. This photo is from 2006. The sign has been altered since then. There are new sign panels and the bulb arrow was replaced with an LED message board. For more, see this website. [photo thanks Glenda Campbell] [map]

More Las Vegas Signs:
Community First Bank
Gordon's Jewelers

Oscar's Liquors
Lordsburg, NM
2012: 2018:
Oscar's Liquors has been closed for many years. The sign is probably from the 1950s or 1960s. There may have been neon panels originally. By 2017, this sign had been repainted, the neon and bulbs removed, and text changed to read "Carol's Guns." [map]

Sherwin-Williams [gone]
Lordsburg, NM
Saucedo's Shur-Sav
Supermarket
Lordsburg, NM
This Sherwin-Williams sign was unlike any other that I have seen. Usually, the company's signs featured the Cover the Earth globe as the main central element. This one hung above the Southwest Supply Co. The photo above was taken in 2008. By 2012, the sign was gone.

Although it looks brand new, I'm told that this S&H Green Stamps sign has been at Saucedo's Shur-Sav Supermarket for a long time. There are actually two of these signs at the store. For more, see this website. [map]

El Charro Restaurant
Lordsburg, NM

2008:

2017:
The El Charro Restaurant has been there since at least 1951. In 2014, the pole signs to the left of the building were gone. The restaurant appeared to be closed in 2017. [map]

More Lordsburg Signs:
Bel Shore Motel
NM (page 1) NM (page 2) NM (page 4) NM (page 5) NM (page 6)
Albuquerque Gallup

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