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California Signs (page 20)

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Fox Photo [gone]
Pico Rivera, CA
Gables Motel
Pinole, CA
Phillips & Sons
Pismo Beach, CA
This Fox Photo store was long gone but the sign remained until 2019. There was a similar sign in Dallas, TX. Fox Photo had stores which sold cameras and equipment. The company also developed one-hour developing photo kiosks which competed with Fotomats in the 1980s. For more, see this website.

The Gables Motel sign is probably from the 1950s or 1960s. It was repainted around 2012. It was previously painted green. For more, see these websites: 1 and 2. [map]

The K.L. Phillips & Sons sign originally advertised for Pauline's Wild Goose Cafe which was located a few blocks away. The sign was built in the 1940s. It was moved and adapted at some point for K.L. Phillips' combination cafe, sporting goods store, and Phillips 66 gas station. K.L. Phillips was established in 1939. The buildings now house Harmony House Yoga and the Honeymoon Cafe. [map]

More Pico Rivera:
Blue Flame

JJ's at the Beach [gone]
Pismo Beach, CA
JJ's at the Beach had another similar whale sign on the side of the building with green neon. This photo is from 2008. Both of these signs are gone now. The building has been occupied by the Shell Cafe since around 2010. [night photo thanks Mark Comstock]

Mo's Smokehouse BBQ
Pismo Beach, CA
Hot Shots Billiards
Pismo Beach, CA
Mo's Smokehouse BBQ opened in 1995 and this sign is from then. [map]

Hot Shots Billiards is housed in the former Vaudeville Theatre. I believe this pool hall opened in the 1990s. The sign is from then. [map]

Brad's Restaurant
Pismo Beach, CA
Brad's Restaurant opened in 1952. This may be a replica sign of the original. [map]

Placentia:
Bargain Basket Liquor [gone]

Liar's Bench
Placerville, CA
Gold Trail Motor Lodge
Placerville, CA
The Liar's Bench sign is probably from the 1950s or 1960s. The text panels were previously painted blue. For more, see this website. [map]

The Gold Trail Motor Lodge signs appear to be from the 1950s or 1960s. For more, see these websites: 1 and 2. [map]

Independent Order
of Odd Fellows Lodge
Placerville, CA
Randolph Jewelers [gone]
Placerville, CA
This Independent Order of Odd Fellows Lodge was built in 1911. This sign is probobably from the 1950s. [map]

Randolph Jewelers was established in 1852. I believe this sign was from the 1930s or 1940s. It was previously painted green. The ripple tin panels was repainted around 2008. Plastic covers protected the neon. This photo is from 2017. The store closed in 2019 and the sign is gone now. For more, see this website.

Hap's Original
Pleasanton, CA
Florsheim Shoes [gone]
Pleasanton, CA
Hap's Original started out as a bar. Around 1957, the owners opened this restaurant. The sign appears to be from then. For more, see this website. [map]

This Florsheim Shoes sign was installed at Christesen's Western & English Saddlery. These signs were mass-produced for shoe stores. This was the only green one with the script typeface to survive that I know of. It was sold to a private collector in 2018.

More Pleasanton:
Pleasant Plaza
Welcome sign

Pollock Pines:
Pine Lodge Club

Hotel Mayfair
Pomona, CA
Pomona Fish Market
Pomona, CA
Mr. Milk Bottle
Pomona, CA
Pala Motel
Pomona, CA
The Hotel Mayfair was built in 1915 as the Hotel Avis. In 1927, it became the Hotel Edgar. The sign was built then. In 1932 when the name was changed to the Hotel Mayfair, the "EDGAR" letters were covered up with a ripple tin panel with the new name. The hotel closed in 1990 after a fire. The building was restored in 2013 and now houses apartments. The sign was restored in 2012. This photo is from 2017. It probably had a tin trim where the border paint is now. The building now houses the Mayfair Apartments. For more, see this website. [map]

The Pomona Fish Market is a combination fish market and restaurant. It has been here since at least 1937. The fish sign might be from the 1950s or 1960s. The bulb arrow is an example of those mass-produced by Superior Electrical Advertising in Long Beach, CA. [map]

The Mr. Milk Bottle sign stands in front of an Alta Dena dairy convenience store. The sign originally had neon. I'm guessing it's from the 1960s. For more, see this website. [map]

The Pala Motel features a Norms-like sign. It was probably built in the late 1950s or early 1960s. For more, see this website. [map]

Coates Cyclery
Pomona, CA
2013: 2017:
Coates Cyclery was established in 1934. This sign is probably from the 1950s. In 2017, the store closed. The sign was adapted by the PSS Pet Hotel. [map]

YMCA
Pomona, CA
Frantz Cleaners
Pomona, CA
Di Carlo Liquor
Pomona, CA
This YMCA was built in 1921. This sign is probably from the 1950s or so. In 2013, the YMCA moved to a new building. However, this sign remains. The building is listed on the National Register of Historic Places. [map]

Frantz Cleaners was established in 1937. The business moved to this location in 1952 and this sign was installed then. In 2023, it was announced that the store was closing. For more, see this website. [map]

The Di Carlo Liquor sign is probably from the 1950s or 1960s. [map]

Top Hat Liquor
Pomona, CA
The Top Hat Liquor sign is probably from the 1950s. [map]

Pomona Flowers
Pomona, CA
2013: 2020:
The Pomona Flowers store and sign appear to be from the 1950s. The store was closed when this photo was taken in 2013. By 2015, Hugo's Flowers opened in the space. The sign was painted white and the neon was removed. The word "Pomona" was removed the "Flowers" part of the sign filled in with plastic. For more, see this website. [map]

M&M Electric
Pomona, CA
Los Angeles County Fair
Pomona, CA
M&M Electric was established in 1947. This sign appears to be from then. [map]

This Los Angeles County Fair sign is probably from the 1950s. [map]

More Pomona:
Carl's Do-Nut Shop
Ernie's [in storage]
Fox Theatre
Fun Zone [vintage; gone]

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Wilmington
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Yuba City
Museum of
Neon Art
Valley Relics Museum

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