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California Signs (page 20)

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Fox Photo
Pico Rivera, CA
Blue Flame
Pico Rivera, CA
Gables Motel
Pinole, CA
Phillips & Sons
Pismo Beach, CA
This Fox Photo store is long gone but the sign remains. There was a similar sign in Dallas, TX. Fox Photo had stores which sold cameras and equipment. The company also developed one-hour developing photo kiosks which competed with Fotomats in the 1980s. For more, see this website. [map]

This Blue Flame sign was installed on top of the Southern Counties Gas Company building in downtown Los Angeles in 1960. It was outlined with neon and lit at night. The steel flame is 46 feet tall. It was removed around 1989 and put in storage. In 2012, it was installed at the SoCalGas training facility in Pico Rivera. Before being installed in Pico Rivera, the neon was changed to LED tubing. It is installed back from the road so as to not exceed the height restrictions of the local sign ordinance. It was also registered as an "icon" rather than a sign in order to not raise any red flags. For more, see these websites: 1 and 2. [map]

The Gables Motel sign is probably from the 1950s or 1960s. It was repainted around 2012. It was previously painted green. For more, see these websites: 1 and 2. [map]

The K.L. Phillips & Sons sign originally advertised for Pauline's Wild Goose Cafe which was located a few blocks away. The sign was built in the 1940s. It was moved and adapted at some point for K.L. Phillips' combination cafe, sporting goods store, and Phillips 66 gas station. K.L. Phillips was established in 1939. The buildings now house Harmony House Yoga and the Honeymoon Cafe. [map]

JJ's at the Beach [gone]
Pismo Beach, CA
JJ's at the Beach had another similar whale sign on the side of the building with green neon. This photo is from 2008. Both of these signs are gone now. The building has been occupied by the Shell Cafe since around 2010. [night photo thanks Mark Comstock]

Mo's Smokehouse BBQ
Pismo Beach, CA
Hot Shots Billiards
Pismo Beach, CA
Mo's Smokehouse BBQ opened in 1995 and this sign is from then. [map]

Hot Shots Billiards is housed in the former Vaudeville Theatre. I believe this pool hall opened in the 1990s. The sign is from then. [map]

Brad's Restaurant
Pismo Beach, CA
Brad's Restaurant opened in 1952. This may be a replica sign of the original. [map]

Placentia Signs:
Bargain Basket Liquor [gone]

Liar's Bench
Placerville, CA
Gold Trail Motor Lodge
Placerville, CA
Randolph Jewelers
Placerville, CA
The Liar's Bench sign is probably from the 1950s or 1960s. The text panels were previously painted blue. For more, see this website. [map]

The Gold Trail Motor Lodge signs appear to be from the 1950s or 1960s. For more, see these websites: 1 and 2. [map]

Randolph Jewelers was established in 1852. This sign is probably from the 1930s or 1940s. The sign was previously painted green. The ripple tin panels was repainted around 2008. Plastic covers now protect the neon. This photo is from 2017. For more, see this website. [map]

Florsheim Shoes [gone]
Pleasanton, CA
This Florsheim Shoes sign was installed at Christesen's Western & English Saddlery. These signs were mass-produced for shoe stores. This was the only green one with the script typeface to survive that I know of. It was sold to a private collector in 2018.

Hap's Original
Pleasanton, CA
Pleasant Plaza
Pleasanton, CA
Welcome sign
Pleasanton, CA
Hap's Original started out as a bar. Around 1957, the owners opened this restaurant. The sign appears to be from then. For more, see this website. [map]

The Pleasant Plaza strip mall was built in 1961. The starburst and slanted poles are original. The original text panel had been replaced. When the mall was remodeled around 2007, a new text panel was created in the style of the original. It was designed by Charlie Stroud of the Arrow Sign Co. [map]

This Welcome sign was installed in 1932. In 1935, a siren and lights were added to the top of the sign for police use. They were used to notify the police and community about local emergencies. The siren was also used during World War II as an air raid warning system. For more, see this website. [map]

Pollock Pines:
Pine Lodge Club

Hotel Mayfair
Pomona, CA
Pomona Fish Market
Pomona, CA
Mr. Milk Bottle
Pomona, CA
Pala Motel
Pomona, CA
The Hotel Mayfair was built in 1915 as the Hotel Avis. In 1927, it became the Hotel Edgar. The sign was built then. In 1932 when the name was changed to the Hotel Mayfair, the "EDGAR" letters were covered up with a ripple tin panel with the new name. The hotel closed in 1990 after a fire. The building was restored in 2013 and now houses apartments. The sign was restored in 2012. This photo is from 2017. It probably had a tin trim where the border paint is now. The building now houses the Mayfair Apartments. For more, see these websites: 1 and 2. [map]

The Pomona Fish Market is a combination fish market and restaurant. It has been here since at least 1937. [map]

The Mr. Milk Bottle sign stands in front of an Alta Dena dairy convenience store. The sign originally had neon. I'm guessing it's from the 1960s. For more, see this website. [map]

The Pala Motel features a Norms-like sign. It was probably built in the late 1950s or early 1960s. For more, see this website. [map]

Coates Cyclery
Pomona, CA
2013: 2017:
Coates Cyclery was established in 1934. This sign is probably from the 1950s. In 2017, the store closed. The sign was adapted by the PSS Pet Hotel. [map]

YMCA
Pomona, CA
Frantz Cleaners
Pomona, CA
Di Carlo Liquor
Pomona, CA
This YMCA was built in 1921. This sign is probably from the 1950s or so. In 2013, the YMCA moved to a new building. I believe the sign will be staying here. The building is listed on the National Register of Historic Places. [map]

Frantz Cleaners opened in 1958. This sign appears to be from then. For more, see this website. [map]

The Di Carlo Liquor sign is probably from the 1950s or 1960s. [map]

Top Hat Liquor
Pomona, CA
Pomona Flowers
Pomona, CA
The Top Hat Liquor sign is probably from the 1950s. [map]

The Pomona Flowers store and sign appear to be from the 1950s. The store was closed when this photo was taken in 2013. By 2015, Hugo's Flowers opened in the space. The sign was painted white and the neon was removed. The word "Pomona" was removed the "Flowers" part of the sign filled in with plastic. For more, see this website. [map]

M&M Electric
Pomona, CA
Los Angeles County Fair
Pomona, CA
M&M Electric was established in 1947. This sign appears to be from then. [map]

This Los Angeles County Fair sign is probably from the 1950s. [map]

More Pomona Signs:
Carl's Do-Nut Shop
Ernie's [in storage]
Fox Theatre
Fun Zone [vintage; gone]

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Museum of
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