email: roadarch@outlook.com

California Signs (page 19)

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Fireside
Inn Motel
Santa Cruz, CA
Peter Pan
Motel [gone]
Santa Cruz, CA
Pacific View Court
Santa Cruz, CA
Beach Hill Court
Santa Cruz, CA
The Fireside Inn Motel was known as the Paradise Inn by the Beach for awhile. It is now called the Fireside Inn. This sign appears to be from the 1960s. [map]

The Peter Pan Motel sign was probably from the 1960s. This photo is from 2014. The motel and sign were demolished in 2016.

The neon on the Pacific View Court sign was repaired around 2012. This photo is from 2014. The sign was probably built in the 1940s or 1950s. [map]

The Beach Hill Court sign may be from the 1940s or 1950s. The top panels are identical to the one on the Imperial Hotel in Lodi, CA and on other signs elsewhere. [map]

Jury Room
Santa Cruz, CA
Ideal Bar & Grill
Santa Cruz, CA
Islander Motel
Santa Cruz, CA
This Jury Room sign detail is probably from the 1960s. It is perched on top of a plastic box sign. [map]

The Ideal Bar & Grill sign appears to be modern. If it is vintage, then it has been reworked quite a bit. The text is obviously new. The fish had much less airbrushing until around 2012. For more, see these websites: 1 and 2. [map]

The Islander Motel was built in 1963. This sign appears to be from then. For more, see this website. [map]

More Santa Cruz Signs:
Santa Cruz Hotel [map]

Laura Lodge
Santa Maria, CA
Bill's Liquor
Santa Monica, CA
This Laura Lodge sign was originally a Travelodge sign. For more, see this website. [map]

The Bill's Liquor sign panels are made from ripple tin. This sign is probably from the 1930s. [map]

Tinder Box [gone]
Santa Monica, CA
The Tinder Box opened this shop in 1928. This was the original in the chain which now has more than 100 locations nationwide. I suspect that the sign mounted near the ground is the original from the late 1930s or early 1940s. The pole sign was built around 1953. The sign near the ground was repainted sometime between 2008 and 2012 (second and third photos above). In 2017, it was announced that the store was closing. The pole sign was removed and is now at the Museum of Neon Art. I don't know what will happen with the other sign. For more, see this website. [map]

Rest Haven Motel
Santa Monica, CA
The Rest Haven Motel was built in 1938. The second sign shown above is believed to be the original. [map]

Busy Bee Hardware
Santa Monica, CA
Cora's Coffee Shoppe
Santa Monica, CA
The Busy Bee Hardware sign is probably from the 1960s. [map]

Cora's Coffee Shoppe has been here since the 1920s. The sign is probably from the 1950s and is lit at night. It is a very unusual three-sided sign. [map]

Santa Monica Ford
Santa Monica, CA
The Joker [gone]
Santa Monica, CA
Seaview Motor Hotel
Santa Monica, CA
This Santa Monica Ford sign is probably from the 1950s. The dealership is still operating. [map]

The Joker bar had been around since at least the 1960s. This photo is from 2008. By 2013, the bar was closed and the sign was gone.

The Seaview Motor Hotel was built in the 1950s. For more, see this website. [map]

Maya Shoe Repair
Santa Monica, CA
Santa Monica Pier
Santa Monica, CA
Maya Shoe Repair opened in 1970. This sign appears to be from the 1950s or so. [map]

The Santa Monica Pier opened in 1909 and quickly grew into an amusement center. This neon sign was installed in 1939 when the ramp to the pier was constructed. [map]

Mupu Grill
Santa Paula, CA
Flamingo Hotel
Santa Rosa, CA
The Mupu Grill opened in 1921. This sign is a replica of the original. For more, see this website. [map]

The Flamingo Hotel opened in 1957 and is now the Flamingo Conference Resort and Spa. It was inspired by the Flamingo Hotel in Las Vegas, NV. The nine foot tall neon pink flamingo revolves on top of the 85 foot tall sign. It was restored in 1997. For more, see these websites: 1 and 2. [map]

United Service Motors
Santa Rosa, CA
Stark's Steak
& Seafood
Santa Rosa, CA
Coddingtown Mall
Santa Rosa, CA
United Service Motors was established in 1916 to handle sales for the United Motors Corporation, an accessories and parts manufacturer. There are a handful of these signs still on display around the country. However, I have never seen one with a passenger like this one. It is on display at Stoke Ranch, a private collection of antique tractors, small buildings, and signs. [map]

Stark's Steak & Seafood opened in 2008. This text on this sign was changed at that time. The sign originally advertised for Guidotti's Italian Restaurant which opened in 1934. This was not the original sign. It appears to be from the 1940s or 1950s. The name and text on the sign was adapted in 1967 for Michele's Italian Retaurant. For more, see these websites: 1 and 2. [map]

The Coddingtown Mall was built in 1962. I believe this sign was erected then. The sign's panels revolve. For more, this website. [map]

More Santa Rosa Signs:
Mark West Market
Villa Trailer Park

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